New Auto Cars

If there's one thing we're beginning to know about Toyota president and CEO Akio Toyoda, it's that the man is not scared to wear his emotion on his sleeves.

The brand's top executive – and grandson of Toyota founder Kiichiro Toyoda – commented for the first time since Toyota became embroiled in a critical time the likes of which it hasn't seen in years.

Speaking from the company's headquarters in Nagoya, Japan, Toyoda apologised profusely for the safety problems and ensuing mass cancel of over 4 million cars because of sticky brake pedals. "I would like to take this possibility to apologise from the bottom of my heart for causing numerous of our customers concern after the recalls across several models in several regions,” Toyoda said. “Believe me, Toyota cars are safe.”

Unfortunately for Toyota, another storm is brewing in the horizon after a braking problem found in the Toyota Prius has resulted in over 124 complaints being logged by the U.S. National highway Traffic Safety Administration (NHTSA). According to Toyota, the company has already began steps in fixing a software fix for the Prius' braking problems.

The past pair of weeks have seen Toyota take a major hit, both in business and in public opinion. The company's stocks have torpedoed by over $30 billion since the critical time began and more and more consumers have voiced their concerns with regards to purchasing another Toyota in the future.

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